At PlayBig Online Marketing in Raleigh, NC, we offer direct mail service which is the single-highest performing marketing channel.
When we start working with a new client, we often find many of them skeptical of direct mail. However, stats from the 2017 DMA Response Rate Report indicate that direct mail is the single-highest performing marketing channel.
To put it simply, physical mail drives transactions much more than digital ads. If you’re a small business owner in Raleigh, NC looking to acquire new customers and increase your sales with quality consumers quickly, then you should consider a direct mailing campaign.
Direct mailers are incredibly affordable, providing business owners in Raleigh, NC with an incredible return on investment. Our team can help you draft a direct mailing strategy.
Direct Marketing Insights
Studies show that customers remember a digital ad less than 50 percent of the time. However, consumers can recall a direct mail advertisement more than 75 percent of the time.
Our experts will take the time to explain the “motivation to cognitive load threshold” that is an integral part of our strategy. Direct mailers pass the critical threshold of “One.”
Digital ads can be difficult for consumers to comprehend. Studies show that it takes approximately 21 percent less cognitive effort to process a direct mailing ad than it does to embrace a digital ad.
A load-ratio of one is considered average. Direct mailers have a load-ratio average of 1.33. Digital media, on the other hand, has a load-ratio of .86. When working together, we’ll explain how critical this difference can be.
Because it’s easier to process and understand, it takes less time for a consumer to process a direct mailer than a digital advertisement visually. Direct mailers also prompt a motivation response rate that’s 20 percent higher.
Response Rate Statistics
Still not sold on the power of direct mail marketing? Consider these statistics, provided courtesy of the Direct Marketing Association.
The response rate for direct mail, across all industries, is 3.7 percent. This is the case when businesses use a house list. The response rate is one percent when using a prospect list. This is noticeably different than the all-digital channels response rate, which is a mere .62 percent.
Envelopes, postcards, and other oversized mailers have a response rate of 4.25 percent.
Current Direct Mailers
Direct mailers can offer a return on investment ranging from 15 to 17 percent.
Direct Mail Investment
More than 80 percent of businesses indicate that they plan to incorporate direct mail into their marketing strategy in the coming year.