Hello and welcome to the fantastic world of email marketing! Whether you are a novice who has never written a marketing email in your life or a seasoned master with a large opt-in list, the recommendations in this blog will teach you questions you probably never thought to ask before.


If you have a client with a birthday, make sure to send a follow-up email with a happy birthday note. Include a request in the email that directs this person to a specific location. The conclusion can include a link that informs him or her that by clicking on it, he or she can become a subscriber.


Invest in a platform that personalizes your emails with each customer’s given name rather than a generic greeting to get the most out of your email marketing. Making sure that every email begins with the recipient’s name is critical to persuading your customers to consider your newsletters as important information rather than sales spam.


Unless you are denoting a precise quantity of currency, do not use dollar signs in the subject or body of your emails. This will be perceived as spam by many recipients, and many spam filters will immediately delete emails containing character strings such as “$$$.”


You should always obtain permission from your consumers before approaching them via email. Most individuals ignore unwelcome emails and frequently delete them without reading them. Violations of your ISP’s or web host’s policy might have serious consequences.


People frequently use cell phones to access the Internet rather than a full-sized PC. Given this, you should ensure that the width of any email you send is easily viewable on a mobile phone. You should also do the same for your landing page.


When you integrate your email marketing efforts with the rest of your marketing plan, you will get the best results. Do not work against yourself by duplicating your efforts across multiple marketing channels. Make certain that your use of email, social media, and traditional venues are all geared to complement one another.