Marketing yourself in the digital space can expose you to a variety of new techniques and ideas to get more business. However, with little experience, it’s challenging. Here are a couple of places you can get started.
What is digital marketing?
Digital marketing is a suite of different ideas and services to get new business through. To begin, you must first set out an objective for what you want your marketing to accomplish.
Landing page for current clients – Starting a basic website is a great place to begin. Whether it be a build through an agency or a do-it-yourself (DIY) build, either case can be good for business. However, this doesn’t push lead generation or getting new business aggressively by any means. It will be easier to get found certainly, there’s just little being done to acquire business that has no idea you exist.
Lead generation – This will vary heavily by industry. Each industry can have a different level of success depending on their area, number of searches, competitiveness of the market, etc. First, SEO and Google Ads are the main route for this to be done. Lead generation begins with directing foot traffic, which is what both of these avenues target. Google Ads are effective today, while SEO is a long term solution. Deciding which is best for you is simple.
We know how uncertain and difficult it can be to try something new, which is why we’re here to help. Give us a call today, and we’ll talk strategy on how you should approach digital marketing, as well as what you can do today to improve business.