Facebook is more than a social media these days, it’s a marketing platform that anyone can use. Whether you want to target retirees in America or kids in Brazil, you can reach your audience with Facebook.
You don’t need a business page if you don’t have many frequent repeat customers, such as a Realtor or car salesman. Your clients really have no need to follow you on Facebook since they generally only deal with you once and they’re done. Instead, pay for Facebook ads that target customers for you.
When you get advice about “the best” of something, such as the best type of post, or the best type of content, or the best time to post, it will already no longer be the best. Why? Because your competition has read that post too and will be following it. Research your target audience and figure out your own personal “bests”.
Keep track of how your page is doing. Monitor your Facebook page’s traffic. What sort of posts and content seems to get the most attention from your viewers? Take note of what really seems to interest people and what doesn’t. Keep track of this information so that you can better plan for the future.
It is possible to send out messages to all of your subscribers at once. While you certainly do not want to overuse this feature, as it will annoy people, it could come in very handy if you have a big announcement or you are running a contest. Save it for only your most important announcements, however.
You need to know what types of marketing campaigns will generate the most return business for your company.