Facebook is a very popular site. People go there to chat with friends, share pictures, talk about their day, and so much more. But did you know Facebook is good for so much more than simply socializing with your friends? You can also use the site to help market your business.
If you don’t have time to maintain a Facebook page for your business, you can still use Facebook for marketing. Facebook provides ads on their site which can easily be hyper-targeted towards your exact target demographic, from their sex and age to their likes and dislikes, making your campaign hyper-successful, too.
Engage your customers by replying to their posts as much as possible. It is important to monitor your wall daily and to check out @ messages for your brand as well. This is particularly important if the comment that has been left for you is negative.
Try using custom tabs on your Facebook page. When you first create your business Facebook page, you’ll have general tabs like the Wall and Info tabs. Try extending your capabilities by creating your own custom tabs. Some businesses have tabs that contain links to various kinds of content like products, newsletters, and ongoing contests.
Be sure to update your Facebook page regularly. It doesn’t matter how great your Facebook page is. If you’re failing to update on a regular basis, you could be losing the attention of your customers. Make sure you post to the page often and answer any customer questions or feedback in a timely manner.
By using the Power Editor, you can get your marketing post into mobile user’s news feed, the best way to reach those who aren’t using a traditional computer to access Facebook. In fact, there are also “Desktop News Feeds” which go to those on computers as well, so you can target both.
Be sure your Facebook page properly represents your business or company. Usually, fans of your page are there because they are interested in learning about what you offer. If you do not have any details about your products or services, they may be confused about what it is you are offering.
You can do so much on Facebook. It is more than just a place to hang out and see what is going on with your friends.