The ideal customers that you’re trying to reach may be growing numb to advertising over time. Who can blame them? Everywhere they turn, someone is essentially trying to sell them something— whether it’s through TV commercials, magazine ads, Facebook and Instagram ads, Spotify and Pandora ads, website banners, etc.
This is the arena in which content marketing holds a fresh approach to selling— the beauty of content marketing lies in its subtle, indirect approach to marketing.
What is content marketing?
Content marketing is a marketing approach that emphasizes the creation and distribution of relevant, high-quality, and useful content consistently in order to communicate with and attract customers, which will ultimately drive business growth.
So instead of directly aiming advertisements at potential customers to sell your service or product, you are providing them a service via the distribution of valuable information. If you execute content marketing correctly, you will be rewarded with loyal customer support and business.
What does content marketing even look like?
Some examples of content marketing include:
- Monthly blog posts
- Weekly social media posts
- Short video clips on TikTok
- Informational Instagram posts
- Email newsletters
- Instructional YouTube videos
In other words (even if it isn’t listed above), any article, piece, artform, medium, platform, vessel, etc that is relevant and educational to a customer can be considered a form of content marketing.