Every Door Direct Mail Marketing is a simple, cost-effective, and proven solution for mailing to entire neighborhoods or reaching every mailbox.
EDDM stands for Every Door Direct Mail and is a bulk mailing option offered by the United States Postal Service that allows your business to reach potential customers without knowing their address. Simply choose the mailing routes you feel would benefit your business and your mail pieces will be delivered to every active address on your designated route.
What are EDDM benefits?
Benefits of Every Door Direct Mail marketing include:
You do not need a mailing list
EDDM mailings are sent to every address in a defined geographic area, so you do not need names or addresses. That means you do not need to spend time building a mailing list or spend money renting or buying a list.
You do not need a postage permit
Retail EDDM customers do not need to purchase postage permits, which have an upfront application fee plus annual fees.
Flexible mailing options
EDDM offers a range of mailing sizes, which grants flexibility in the size of marketing materials such as postcard mailers and brochures as well as control over your presentation and printing costs.
Cheaper marketing (how much does EDDM cost?)
EDDM makes it easy to reach a large number of people at reduced rates. Since you (or your mail service provider) do most of the upfront work, the USPS passes savings on to you.
For example, let’s say you want to print direct-mail postcards. Standard postcard postage is $0.35 per piece, while commercial first-class postcard postage is $0.257 piece; however, EDDM postage is $0.178 per piece.
To get started with EDDM, create an account with USPS and follow their EDDM guide.