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Simply speaking, online marketing is leveraging internet channels to spread the message about your products, brand, or services to your potential consumers. The most common methods for online marketing include social media, email, search engine optimization, display advertising, and Google AdWords.

The widespread adoption of internet use, both personal and business, has created many new channels for marketing and advertising. There are many challenges as well as benefits that come with online marketing. The internet provides an easy way to attract and engage potential customers.

One of the biggest benefits of online marketing is that you can easily measure any channel that you use. It is also easy to track how you are attracting the most attention. You can use the numbers to determine what online marketing strategy is working best for your business and then put more money and strategy into that particular platform.

Hiring a company or person to help you come up with an online marketing strategy is the best option as you will have the benefit of their expertise. A quality digital marketing company will be able to help you come up with a strategy that will incorporate all of the best options for your particular business needs.

Which online marketing channels are the most cost-effective at acquiring customers, based on the conversion rate of visitors to customers, and the cost of those visitors.

Which channels are effective at acquiring and driving higher lifetime value for customers — such as email marketing, which drives repeat purchases to prior customers.

Which cohorts of customers exhibit strong engagement behavior and a high potential for upsells — such as software or mobile apps, which expect to sell more products to customers with high engagement